Why your business should hire a photographer
Photos of your company or products are often where your potential customers get their first impression of your business. That’s why it’s important to make your business stand out with good quality professional photography and engaging images that are right for your brand.
No matter who I’m shooting for, I make sure my images exceed the client’s expectations. With commercial photography, that means shooting pictures that tell the story of the organization and represent its people in a way that supports the brand or image you’ve worked so hard to develop.It also means making sure you see value in hiring me again. If you’ve been thinking about hiring a professional photographer for your business or government department, here are a few reasons you should:
You look professional
Whether it’s your website, a brochure or other piece of promotional material, simply having professional head shots tells potential clients they’re dealing with a top-notch organization. This reassures them, which makes them more likely to get in touch to talk about a project, which brings you new business. Simple.
Customers want to get to Know YOU.
Stock photos are one alternative that some organizations consider when they feel a photo shoot with a professional photographer might be out of reach. While stock photos are certainly helpful for some purposes, they are not the best way to showcase your business. Why? Because they are not photos of your business.
When people visit your website, they want to get to know you! Stock photos don’t help them do that – and they could give people a false impression of what you have to offer. The best way for potential customers to get to know your business is by showing them actual photos of your business, your team members, and your products
It’s not that expensive (or it doesn’t have to be)
Sure, if you want me to hitch a ride in a helicopter and do a two-day shoot over the islands, things will get pricey. But if you’re a small business and want me to shoot studio head shots, or take pictures of your team outside, or at your office, prices start at a few hundred bucks. If you let me know your budget, I’ll get you the greatest possible value. After all, I’m a small business, too, and totally understand what it’s like!
Your media represents your business.
Often times the cost of professional photography makes it tempting for business owners to take photos themselves or find a lower cost alternative to hiring a professional photographer. If this thought crosses your mind, remember: your photos represent your business. Low quality, unprofessional photos will communicate the same about your organization and the products and services you offer. Your photos and your website are hugely important when it comes to making a first impression on customers. Don’t skimp on them!
“People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want”
“The video behind a photo” concept
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